ECIC

• Media Strategy & Advertising Campaigns
  Developed and implemented digital, social media, outdoor, and print media campaigns to enhance ECIC’s brand visibility.
• Targeted African Market Outreach
  Designed and executed media campaigns in selected African countries (three per year) to expand ECIC’s footprint.
• Creative Brand Communication
  Produced engaging copy, visuals, and audiovisual content for various platforms, including TV, radio, and digital media.
• Social Media Activation & Lead Generation
  Focused on X (formerly Twitter) and LinkedIn to promote ECIC’s offerings and drive business engagement.
• Performance Analytics & Reporting
  Implemented campaign measurement tools to track engagement and optimize strategies.
• Media Relations & Publicity
  Secured earned media opportunities and brokered partnerships with media houses for interviews and press coverage.

Results & Impact

• Strengthened ECIC’s positioning in the AfCFTA market through a multi-channel media approach.
• Increased brand awareness among South African exporters, investors, and financial institutions.
• Delivered measurable results through monthly and quarterly campaign performance reports.

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